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Project Brief

Alaq Exhibitions

Prepared by Alaq Exhibitions

Alaq pavilion with a sweeping sculptural ivory arch and timber slats
Client
Alaq Exhibitions — self-initiated
Sector
Exhibition & Events
Location
Damascus International Fairgrounds (concept siting)
Year
2026
Area
54 m²
Status
Concept design
ScopeConcept Design3D VisualizationTechnical Drawings

The Challenge

Design our own presence: a pavilion that demonstrates, in one glance, what Alaq means by architectural exhibition design — and doubles as a working meeting space during show days.

Design Concept

The logo’s calligraphic stroke becomes structure: one continuous ivory arch sweeps from floor to fascia, framing a slatted timber portal. Light grazes the curve so the geometry — not graphics — carries the brand.

Execution

Engineered as a rib-and-skin shell over a steel sub-frame, with the arch fabricated in segments for transport. Integrated cove lighting, concealed cabling, and a service pocket keep the sculptural surfaces clean.

Materials & Finishes

  • Sculpted GRG arch in ivory finish
  • Sage timber slat screens
  • Deep olive reception volume
  • Warm white cove lighting
alaqexhibitions@gmail.com · +963 967 117 671 · Damascus, Syria