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Project Brief

DARA Roastery

Prepared by Alaq Exhibitions

DARA roastery stand in travertine with an arched opening and walnut counter
Client
DARA — fictional brand
Sector
Hospitality & Retail
Location
Damascus International Fairgrounds (concept siting)
Year
2026
Area
24 m²
Status
Concept design
ScopeConcept Design3D VisualizationMaterials & Finishes

The Challenge

A specialty roastery needs intimacy in a loud hall: a 24 m² stand that slows visitors down for a tasting ritual, holds retail stock, and still reads clearly from the aisle.

Design Concept

A stone gateway to the Levant’s coffee tradition: one travertine arch frames the ritual, olive fabric absorbs the noise, and warm brass pendants pull visitors toward the counter like a courtyard lantern.

Execution

Travertine-look lightweight cladding on a demountable timber frame keeps the stand under freight limits; the counter integrates water, power and a concealed storage bay for stock rotation.

Materials & Finishes

  • Travertine-effect lightweight cladding
  • Walnut tasting counter
  • Deep olive acoustic fabric
  • Brushed brass pendants
alaqexhibitions@gmail.com · +963 967 117 671 · Damascus, Syria