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Project Brief

VELORA Skincare

Prepared by Alaq Exhibitions

VELORA skincare pavilion with blush arches, circular hanging signage and product displays
Client
VELORA Skincare — fictional brand
Sector
Beauty & Wellness
Location
Damascus International Fairgrounds (concept siting)
Year
2026
Area
24 m²
Status
Concept design
ScopeConcept Design3D VisualizationTechnical Drawings

The Challenge

Create a calm skincare destination inside a busy exhibition hall: a compact 6 m by 4 m pavilion that presents product ranges clearly, supports short consultations, and can be recognized from across the aisle.

Design Concept

A soft architectural ritual for beauty retail: blush-toned arches layer from the aisle into the consultation area, while a suspended circular sign gives the brand visibility without making the stand feel heavy.

Execution

The pavilion is organized around a central product plinth, flanked by wall-mounted shelves for skincare and body care collections. Painted MDF arch modules, warm integrated lighting, seating, and planted edges create a retail environment that feels polished but buildable.

Materials & Finishes

  • Blush painted MDF arch structures
  • Suspended circular fabric fascia
  • Integrated shelf and plinth lighting
  • Raised platform with neutral carpet finish
alaqexhibitions@gmail.com · +963 967 117 671 · Damascus, Syria