- Client
- VERDA — fictional brand
- Sector
- Food & Beverage
- Location
- Damascus International Fairgrounds (concept siting)
- Year
- 2026
- Area
- 36 m²
- Status
- Concept design
The Challenge
Give an Italian pasta brand a presence that feels authentic rather than folkloric — warm, artisanal and premium — while balancing strong aisle visibility, a clear product wall, visitor reception and an intimate tasting table in one compact footprint.
Design Concept
The warmth of the Italian kitchen translated into contemporary exhibition architecture: a deep olive brand wall anchors the stand, a cream portal curve frames the retail shelves, and warm timber fins bring craft and texture into the tasting zone.
Execution
The design was developed as a buildable 6 m stand package: a backlit logo wall for long-distance recognition, a rounded reception counter for first contact, illuminated product shelves for pasta packs, and a raised oak-look platform that organizes the customer journey from greeting to tasting.
Materials & Finishes
- Deep olive brand wall with backlit logo
- Cream painted curved portal and canopy
- Warm timber fins and oak-look platform
- Integrated shelf, counter and perimeter LED lighting